One of our goals here at Bayer Interior Woods was to expand our business beyond our traditional markets. We identified several and pursued three, one being a stand-alone retail brand to market our products through. Though we have a well-established dealer network, there are still certain markets where we did not have representation. Thus, we created a proprietary retail selection center brand. But it needed to be different. Unique. Panaché provides a holistic buying experience where consumers can find everything they need for a complete kitchen transformation. Not just our cabinets. But countertops, matching mill work, flooring, and storage solutions from other elite partners. The customer experience starts with a personalized design consultant who can guide the way. We developed the business plan, concept, naming, branding, and roll-out of the Panaché Inspiration Center brand. With great partners like Cambria, we are excited about what lies ahead.