The benefits of social media

Does it Really Help in the Cabinet Industry?

Social media is everywhere although it may seem like something for the kids or other industries, it can really benefit those of us who work in the cabinet industry. You could be a dealer, cabinet maker, designer, or supplier to benefit from being on social media.

Benefits of Social Media

Become an Industry Expert

If you are sharing content online, it shows the viewers that you know what you are talking about, and your audience can look to you when they have questions.

Increase Web Traffic

As you put content out there, potential customers are more likely to click on our profile and check out your site to learn more about what you are all about.

Interact with your Customers in Live Time

Social media has its name for a reason, it is a great place to be SOCIAL. Utilizing the instant messaging and comments can really establish a relationship with current, past, and potential customers.

Humanize your Brand

Social media is the best platform to share behind the scenes image or videos along with photos to introduce the team and the people that work for the company. Customers like to see that and get to know those behind the brand. It makes you seem more relatable and real.

Improve Customer Satisfaction

Being able to comment and message back and forth is a great way to improve customer satisfaction. Whether it’s a simple question or a larger issue, the easier it is for customers to reach out and the faster you respond the better.

Increase Brand Recognition and Loyalty

Customers who follow brands on social media are typically loyal to that brand. When they decide to follow a business, it’s usually because they have positively impacted them in some way. Whether that be from a previous interaction or order, or just the fact that you post helpful content. Those things mean a lot to customers.

Know what your Customer Wants

When you engage often with your social audience, you naturally gain more knowledge on what customers are interested in. It could be a fun “This or That” post or a more in-depth question, anything calling for engagement can be a great tool for your business.

Top Tips for using social media

There are so many different resources out there on how to use social media, but here are our top five tips and goals when it comes to social here at Bayer.

1. Create Relevant Content

Stay consistent with the type of content you share. You don’t want to confuse the audience.

2. Engage with Everyone

If someone comments on your post, comment back. Or if you see something cool another company shares, let them know it. Getting engagement on posts can be hard, but sometimes all it takes is someone to comment first and the others will follow.

3. Share and Tag

If you worked with someone on a project, shout them out! They might reshare it, which could end up doubling the reach.

4. Share your knowledge

You’re in this business for a reason, share what you know with your audience. Some of the best tips and knowledge can be summed up into a graphic or short description.

5. Measure your success

Keep track of your growth and performance. It’s hard to know what type of posts perform well if you never track them.

As we said, these are our top 5 tips. The way social platforms are used differs between industries and goals. Just because one company can use it a certain way does not mean it will work for you. The best advice we can give you is to try things out to see what works best.